Strategy, execution, and everything in between.
8+ years building retention programs, email campaigns, and lifecycle journeys from concept to deployment. I work at both levels: shaping the strategy and doing the work myself.
Let's connect →I'm a marketing professional based in Southern California with 8 years of experience in email and SMS marketing. I've built lifecycle programs, designed campaigns, written copy, and managed teams, often all on the same project. I'm equally comfortable in a strategy conversation as I am in the platform building the journey myself.
Lifecycle & Journey Design
End-to-end program ownership: welcome, retention, win-back, and post-purchase flows built and deployed across email and SMS.
Segmentation & CRM
Audience strategy built on behavioral data, predictive signals, and suppression logic. Direct experience with loyalty program management.
Email Design & Copy
Hands-on production: designing campaigns, writing subject lines, pre-headers, and body copy for both email and SMS channels.
Testing, Reporting & Leadership
A/B testing, creative briefing, performance reporting, and managing practitioners, from giving direction to reviewing results.
